Short Like A Fox

So you have a website, and for some reason there are similar sites above yours on the Google search rankings, and you can’t figure out why. Something worth looking at is your competitors’ keyword density. Keyword density is simply the amount of times certain keywords appear compared to how many words are on the page. By analyzing the keyword density of sites that are doing better than yours on Google you might get an idea of what you can be doing better.

Of course, keyword density is just one part of the overall SEO strategy. Modern search engines are much too smart to be fooled by keyword stuffing, but by looking at the ratio of successful websites that are similar to yours you might get an idea of how to optimally utilize keywords.

The keyword density analysis tool I like to use can be found at webuildpages.com. It is totally free, and has enough customizable options to fit my needs.

The We Build Pages Keyword Density Tool